WEST PALM BEACH, FL – February 3, 2025 – ACKWEST Group, a leader in first-party data creation, is excited to announce the acquisition of Precision Sample, an established provider of high-quality quantitative market research and data collection services. This strategic initiative significantly enhances ACKWEST’s capabilities, integrating next-generation technology and expanding its portfolio of high-quality first-party data solutions.
Founded in 2009 by Don Golden and Partha Pudhota, and most recently owned by Toluna, Precision Sample has advanced online research with its proprietary Infinity™ platform, designed for faster, more reliable data collection with unmatched precision. Known for exceptional turnaround times, superior sample quality, and the ability to meet complex research needs, Precision Sample aligns perfectly with ACKWEST’s commitment to data excellence.
“We’re delighted to welcome Don, Partha and the Precision Sample team to ACKWEST,” said Keith Price, Co-Founder and Managing Partner of ACKWEST. “Incorporating Precision Sample’s technology and deep expertise into our first-party data ecosystem strengthens our capabilities, providing clients with robust access to verified audiences and actionable insights from proprietary data sources.”
Hugh Davis, Co-Founder and Managing Partner of ACKWEST, added, “This acquisition is a key step in accelerating our mission to provide uncorrupted, unbiased, and human-verified data. By enhancing our proprietary panels and data infrastructure, we’re strategically positioned to deliver the most reliable data for business decisions.”
Don Golden, Co-Founder of Precision Sample, commented, “Precision Sample has always been known for delivering the highest quality sample and extraordinary client service powered by our industry-leading technologies. Joining ACKWEST enables us to scale our capabilities and extend our reach, ensuring our customers will continue to receive the high-quality sample and service they have come to expect.”
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information at www.ackwest.com.
About Precision Sample
Founded in 2009, Precision Sample is a leader in quantitative market research data collection, known for its advanced Infinity™ platform and experienced operations team. Precision Sample delivers industry-leading sample quality, rapid turnarounds, and innovative solutions to meet the complex demands of insights organizations. More information at www.precisionsample.com.
Press Contact:
Carol Abdul Malak
cmalak@ackwest.com
www.ackwest.com
