London, UK – January 17, 2025 – TestSet, an ACKWEST brand, has announced the expansion of its European team, marking a significant milestone in strengthening its presence across the region.
Will Boyd joins as Sales Director, bringing over 20 years of experience in key account management, while Paul Hillman, as Project Strategist, adds over 15 years of expertise in delivering complex, mixed methodology research projects. Together, they will enhance the customer experience, drive revenue, and deliver trusted insights that empower better business decisions.
“We are thrilled to have Will and Paul join our London team. Both are highly respected professionals in the industry, and together, they will play a key role in optimizing our customers’ journey throughout each project’s lifecycle while maintaining our commitment to excellence,” said Colin Turner-Kerr, Managing Director of TestSet Europe.
Hugh Davis, Co-Founder and Managing Partner of ACKWEST Group, added, “We are proud to see the team attracting top talent to join and grow with us. It speaks volumes about the culture we foster and the values we uphold as a business.”
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow.
More information at www.ackwest.com.
About TestSet
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonising the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights. TestSet is part of ACKWEST Group with office locations worldwide. More information at www.testset.co.uk.
Press inquiries:
Carol Abdul Malak
cmalak@ackwest.com
