Broadening its tech platform with advanced survey technology, mobile applications and access to first-party data across African markets
WEST PALM BEACH, FL – June 17, 2025 — ACKWEST Group, a leading first-party data creation company, today announced the acquisition of Safiyo, a mobile-first research platform specializing in real-time consumer insights across Africa. The move supports ACKWEST’s strategy to expand its global reach into emerging markets and enhance its modern data creation capabilities.
Safiyo brings a mobile-first approach to data collection, an intuitive survey authoring platform and deep expertise in amplifying consumer voices across underrepresented markets. Its technology strengthens ACKWEST’s ability to engage participants quickly at scale, support a range of research workflows, and deliver timely, human-verified insights from diverse audiences.
“We’re thrilled to welcome Stephan Eyeson and his team to ACKWEST,” said Hugh Davis, Co-Founder and Managing Partner of ACKWEST. “His leadership across product, data and technology brings tremendous value and aligns perfectly with our vision for modern data creation. Safiyo’s mobile-first solution and flexible authoring engine is a powerful addition to our integrated tech platform. It strengthens how we connect with consumers, and improves how we build, manage, and deliver first-party data.”
“Safiyo gives our clients access to first-party data across the African continent at a time when local insights are becoming essential to growth,” said Colin Turner-Kerr, Operating Partner at ACKWEST Group and TestSet Managing Director. “As businesses expand into new markets, they need faster and more direct ways to engage with real people. Safiyo’s mobile platform and proprietary consumer panels, across 15+ countries in Africa including Ghana, Nigeria, Kenya, South Africa and Egypt, make that possible.”
Stephan Eyeson, Safiyo’s Co-Founder and CEO, commented, “From the beginning, our focus has been on making local insights more accessible and actionable. Having worked across tech, data, and product roles globally, I’ve seen how critical it is to have context-rich insights you can trust. Joining ACKWEST gives us the platform and shared vision to advance that mission further.”
Based in UK and Africa, Safiyo will operate as part of ACKWEST’s broader group of insight teams, powering uncorrupted, unbiased, human-verified data solutions across consumer, healthcare and B2B markets.
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information is at www.ackwest.com
About Safiyo
Safiyo is a mobile-first research platform delivering credible, consumer-led data from Africa and emerging markets. Focused on simplifying access to local insights, Safiyo empowers businesses to understand behavior, track trends, and make smarter, real-time decisions. More information at www.safiyo.ai
