We create the data that decides how businesses move forward.
Every business decision begins with data. As AI advances and synthetic data becomes more common, the quality of that input matters more than ever. We believe it should be uncorrupted, unbiased, and grounded in real human experience. That’s why ACKWEST exists.
ACKWEST is a modern first-party data company helping businesses use data to make informed decisions. We bring experienced teams and thoughtful technology together to improve how data is created, validated, and delivered – so our clients can rely on it when it matters most.
People First. Always.
Founded by long-time leaders in the data and insights space, ACKWEST was built on the belief that great data starts with great people – those who share their experiences and those who bring that data to life.
We engage directly with consumers, business professionals, and healthcare specialists, both online and in person, through permissioned relationships to capture what’s real and relevant. Their input is delivered through specialized solutions supported by expert teams who bring focus and care to every engagement, making it easier for clients to access the information they need.
The Engine Behind
What We Do
Built for the demands of modern research, our proprietary platform manages the full data lifecycle from targeting audiences to final delivery. With integrated AI and machine learning, it enhances recruitment and validation by reducing complexity and increasing confidence at every step. Streamlining workflows and enabling global reach, our technology ensures data is delivered with accuracy, consistency and speed.
Leadership Team
The ACKWEST leadership team brings proven experience in growing companies, creating value, and building what’s next.
Hugh Davis
Co-Founder & co-CEO
Accomplished lifelong entrepreneur and investor, driven by curiosity and a passion for leveraging technology to turn ideas into businesses that simplify the complex.
Keith Price
Co-Founder & co-CEO
Proven executive and entrepreneur, driven by a passion for developing high-performing teams, delighting customers, and creating motivating business cultures.
Brenda McFarland
Managing Partner
Accomplished executive, marketer and leadership coach, driven by a passion to create distinctive brand experiences that excite and engage employees and customers.
Jim Targowski
chief financial officer
Proven finance leader with a passion for leveraging technology to produce scalable systems that deliver dependable financial metrics and reporting.
Carol Abdul Malak
VP, Marketing
Marketing leader with a passion for crafting unforgettable user experiences and optimizing strategic customer journey touchpoints to elevate brand visibility.
Sidharth Shankar
Digital solutions
A creative leader with a profound passion for merging modern design, cutting-edge technology, and user-centric feedback into captivating digital experiences.
Joel Mesznik
Board member
Accomplished investor with over 30 years of experience in advisory and investment banking with unparalleled history investing in iconic insights companies.
Sanjay Swani
Board member
Established private equity investor focused on technology and business services, with leadership roles at Welsh, Carson, Anderson & Stowe, GrowthCurve Capital, and Tailwind.
John Almeida
Board member
Seasoned technology-focused investor and executive with over 25 years of experience in private equity and operating roles. Founding investor of Reimagine Holdings and former Executive Chair of Apollo Intelligence.
