WEST PALM BEACH, FL – January 13, 2026 – ACKWEST Group, a leader in data creation, today announced that Blueberry, its sensory and product experience team, has joined TestSet, expanding the brand’s suite of first-party data solutions. The move broadens TestSet’s capabilities beyond digital research to include in-person sensory evaluation, aligning with ACKWEST’s strategy to offer a fully integrated approach and reinforcing the essential role of real-world product interaction in today’s consumer insights landscape.
Founded in 2001, Blueberry brings deep expertise in marketing, sensory science, and product innovation – helping brands uncover the “why” behind consumer preferences by measuring how products look, taste, smell, and feel. Known for its intelligent creativity and consultative approach, Blueberry complements TestSet’s data-driven methodology, bringing a human perspective to every study. As part of TestSet, Blueberry now has access to advanced digital research tools and broader audience reach, strengthening its ability to design, recruit, and deliver strategic sensory research.
“This is an exciting next chapter for Blueberry,” said Lisa McGurk, VP, Blueberry. “Joining TestSet allows us to maintain what makes Blueberry special, our deep sensory and product expertise, while expanding how we help clients uncover unmet needs to develop new products. With TestSet’s digital capabilities and audience reach, we can connect sensory experience to broader consumer behavior faster and more completely than ever before.”
Now part of TestSet, Blueberry expands the choices clients have for their studies – from in-person sensory work and home-use testing to digital surveys and longitudinal tracking. Both teams remain committed to responsive, personal support, offering a fuller range of research options through one unified experience.
“Blueberry adds a critical layer to what makes TestSet unique,” said Michael Sanfelippo, President of TestSet. “Our clients now have the ability to evaluate products in every dimension, from taste and texture to real-world performance, with the same level of personal attention and responsive support they’ve come to expect. Together, we’re connecting sensory insight to the larger data ecosystem that drives brand growth.”
About ACKWEST Group
The ACKWEST Group creates first-party data that moves business forward. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information is at www.ackwest.com.
About TestSet
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Combining the scale of digital with the depth of in-person research, and harmonizing AI efficiency with human expertise, TestSet delivers decision-ready data through services and solutions that help organizations improve marketing performance and uncover deeper customer insights. TestSet is part of ACKWEST Group, with offices worldwide. More information at www.testset.com.
About Blueberry
Blueberry specializes in sensory and product research that helps brands translate human perception into confident product decisions. For more than two decades, Blueberry has partnered with leading companies across food, beverage, personal care, and healthcare – combining sensory science with human insight to reveal how people see, taste, smell, and feel products. Learn more at www.testset.com/sensory.
