WEST PALM BEACH, FL – April 29, 2025 – ACKWEST Group, a leader in first-party data creation, is set to expand its TestSet consumer insights panel by incorporating opt-in panelists from the MySoapBox consumer panel, previously managed by Interviewing Services of America (ISA), which is being phased out in the next several months. This initiative broadens ACKWEST’s global first-party data ecosystem, enhancing the company’s ability to provide reliable access to diverse, high-quality audiences worldwide for actionable business intelligence.
MySoapBox has established a long-standing reputation for its high-quality data, robust user engagement, and exceptional response rates. “We have decided to exit the first-party panel business for strategic reasons and are excited to partner with ACKWEST to provide our engaged panelists with an opportunity to continue contributing to meaningful consumer research,” commented ISA Vice President, Dan Parcon.
By integrating MySoapBox’s consumer panel, ACKWEST can engage a broader, more diverse audience through multiple recruitment channels, enabling more precise targeting and a deeper understanding of consumer behavior across various demographics and geographies.
Michael Sanfelippo, Operating Partner at ACKWEST Group & TestSet President, commented, “This expands our reach and strengthens our ability to create and deliver high-quality first-party data to our customers. Combining MySoapBox’s engaged panelists with our AI-driven tech platform allows us to target and engage audiences more effectively. At the core of this is our commitment to treating each panel member with care and respect to ensure the reliability of our data solutions.”
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information is at www.ackwest.com.
Press Contact:
Carol Abdul Malak
cmalak@ackwest.com
www.ackwest.com
