West Palm Beach – April 16, 2024 – ACKWEST Group, a leading data creation holding company, today announced a strategic investment in the European launch of TestSet, a provider of uncorrupted, unbiased, and human-verified insights data. This move signifies a shared commitment to delivering the industry’s most reliable data to European businesses.
TestSet was founded by industry veterans with a proven track record of anticipating and adapting to evolving trends. The company was created to transform how businesses access and consume first-party data. Harmonizing the efficiencies of modern technology with the expertise and care only humans can provide, TestSet is designed to empower European businesses with data they can trust. This unique approach ensures data integrity and expert validation for more accurate decision-making and tailored strategies to meet consumer demands more effectively.
Leading TestSet’s European business is a solid team with decades of collective experience. Colin Turner-Kerr, Managing Director, brings over 20 years of expertise in data creation, consumer insights, and research technology. Renowned for building high-performing teams, Colin ensures unmatched client service and the highest quality data delivery. He is joined by Dina Patel, Director of Operations, whose two decades of experience ensures client satisfaction. Her expertise lies in optimizing workflows and leading exceptional teams.
Colin expressed, “We are excited to launch TestSet in Europe to provide brands, marketers and insights professionals with a more efficient and reliable source of insights data to drive confident decisions. ACKWEST’s investment and shared commitment to data integrity will be instrumental in our success. Together, we will deliver exceptional service and the most reliable consumer insights to our European clients.”
Co-Founder and Managing Partner at ACKWEST Group, Keith Price, emphasized, “In today’s data-driven landscape, European businesses require reliable consumer insights to navigate complex markets. TestSet’s embrace of modern technology offers a promising pathway to elevate data quality for businesses.”
“Our partnership with TestSet aligns perfectly with ACKWEST’s vision for the future of data creation,” added Hugh Davis, ACKWEST Co-Founder and Managing Partner. “Their innovative approach will no doubt modernize and have a positive impact on how European business access and consume first-party data.”
ABOUT ACKWEST
The ACKWEST Group is redefining the future of data creation. Our portfolio of modern technology-driven consumer insights and marketing services companies help clients efficiently transform data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry pioneers, ACKWEST acquires, builds, and scales emerging businesses into the future-forward leaders of tomorrow.
More information at www.ackwest.com
ABOUT TESTSET
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonizing the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights. More information is available at www.testset.co.uk
Press Contact:
Carol Malak
cmalak@ackwest.com
www.ackwest.com
