TestSet Expands Leadership Team with New Executive Appointments

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SAN DIEGO, CA – July 9, 2024— TestSet, a leader in creating proprietary first-party data for marketing research and insights agencies, is pleased to announce the appointment of Michael Sanfelippo as President, to continue the company’s global expansion. Joining Michael’s leadership team are two senior executives: Dave Kirschbaum, a seasoned expert in customer experience management, who will drive the creation and delivery of remarkable customer experiences, and accomplished sales executive, Shana DeMarinis, who will focus on building and nurturing a best-in-class customer engagement team.

Bringing nearly two decades of unparalleled experience in building and leading customer experience teams within the insights industry, Michael’s expertise and leadership are set to significantly advance TestSet’s mission of providing the most reliable and easily accessible first-party data for informed business decisions.

Dave Kirschbaum will be responsible for creating and ensuring that every customer interaction with TestSet is seamless, positive and exceeds expectations. His extensive background in customer relationships and his commitment to excellence will ensure that TestSet’s clients receive unparalleled service and the highest quality data.

Shana DeMarinis will be dedicated to building and leading a top-tier customer service team dedicated to supporting TestSet’s clients. Her proven track record in building client relationships along with her expertise in the Insights industry, will play a crucial role in strengthening TestSet’s reputation for reliability and customer satisfaction.

Co-Founder and Managing Partner of ACKWEST Group, Keith Price, commented, “We are thrilled to see Michael take on this significant role at TestSet and are confident that his leadership will strengthen their position in the market. As a new entrant gaining momentum with its modern technology and customer-centric approach, TestSet is on an impressive growth path. Michael’s appointment underscores our commitment to fostering elite talent to drive sustainable growth.”

Michael Sanfelippo added, “I am honored to lead TestSet alongside a team of the industry’s best talent. TestSet’s commitment to building proprietary first-party data assets will allow us to provide reliable and accurate data that our clients can trust. I am particularly excited to collaborate with Dave, Shana, and the rest of the team, whose passion for creating exceptional customer experiences will be instrumental in driving our success.”


The ACKWEST Group is redefining the future of data creation. Our portfolio of modern technology-driven consumer insights and marketing services companies help clients efficiently transform data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry pioneers, ACKWEST acquires, builds, and scales emerging businesses into the future-forward leaders of tomorrow.

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Carol Malak