LONDON, UK – October 21, 2025 – TestSet, a leading first-party data creator, announced today the UK and European launch of TestSet Health, a new division expanding the company’s healthcare expertise and introducing the Reckner Healthcare Panel, a trusted source for accessing healthcare professionals for qualitative and quantitative research for more than 20 years, to organizations across Europe.
This move represents a major step in TestSet’s global growth strategy and reinforces its commitment to delivering uncorrupted, unbiased, human-verified data that helps companies make confident, informed decisions.
As part of this expansion, Vince Wills has joined the company to lead TestSet Health’s European operations. Based in London, Wills brings more than a decade of healthcare research and client partnership experience across global markets, most recently serving as Director of Healthcare at Dynata. He has also held roles at Research Now SSI and M3 Global, where he led quantitative and qualitative programs for biopharma, medtech, and healthcare clients throughout the UK and Europe.
TestSet Health will offer clients direct access to both medical professionals and patient audiences, supported by the Reckner Healthcare Panel’s decades of expertise in recruiting, verifying, and engaging specialized participants across more than 50 medical disciplines. With dedicated local market teams, ‘always-available’ customer service, and a strong commitment to quality and compliance, the new division provides healthcare organizations with validated, reliable data to guide business and clinical decisions.
“The Reckner Healthcare Panel has been one of the most respected assets in US healthcare research for decades,” said Colin Turner-Kerr, Managing Director, Europe at TestSet. “With the creation of TestSet Health, we’re making that same level of quality and access available to UK and European clients, supported by Vince’s leadership, local expertise, and the exceptional service and responsiveness that define the TestSet brand.”
“I’m thrilled to lead TestSet Health’s European expansion,” said Wills. “By combining local relationships, dedicated client support, and a focus on quality at every touchpoint, we’re bringing a modern, human approach to healthcare research, one that truly connects clients to the people shaping medical decisions.”
About TestSet
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Combining the scale of digital with the depth of in-person research, and harmonizing AI efficiency with human expertise, TestSet delivers decision-ready data through services and solutions that help organisations improve marketing effectiveness and uncover deeper customer insights. TestSet is part of ACKWEST Group, with offices worldwide. More information at www.testset.co.uk
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Carol Abdul Malak
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