San Diego, CA – October 10, 2024 – TestSet, an ACKWEST Group company and leader in creating proprietary first-party data for marketing research and insights agencies, partnered up with market research agency, Alter Agents, to explore key trends into every day challenges faced by US consumers. The study, titled “From Pessimism to Purpose”, aims to equip brands with the insights needed to build strong, long-lasting relationships with their customers and understand their core needs and concerns.
To delve deeper into the findings, Shana DeMarinis, SVP, Customer Experience at TestSet, led a dynamic webinar featuring a panel of the women behind the research who shared their expert analysis and perspectives.
“I am proud to see our team actively engaging in studies and discussions that shape the future for other brands and businesses. The webinar unveiled surprising statistics and highlighted challenges that resonate with many of us” shared Mike Sanfelippo, President of TestSet.
“TestSet is taking on opportunities to collaborate with clients and further understand core consumer behavior that is vital to the success of businesses. It is a key area of focus, and we look forward to seeing the team lead impactful studies and drive critical discussions on today’s evolving market dynamics.”, said Keith Price, Managing Partner at ACKWEST.
Free download is available to learn more about the study, “From Pessimism to Purpose”.
ABOUT ACKWEST
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services companies help clients efficiently transform data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry pioneers, ACKWEST acquires, builds, and scales emerging businesses into the future-forward leaders of tomorrow.
More information at www.ackwest.com
ABOUT TESTSET
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonizing the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights. TestSet is an ACKWEST Group company with office locations worldwide.
More information at www.testset.com
Press Contact:
Carol Malak
cmalak@ackwest.com
www.ackwest.com
