Author: shankar.sidharth

TestSet Europe Unveils New Collaborative Hub to Inspire Growth and Innovation

TestSet Europe Unveils New Collaborative Hub to Inspire Growth and Innovation

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London, UK – 17 September 2024 – TestSet, an ACKWEST Group company and leader in creating proprietary first-party data for marketing research and insights agencies, has announced the opening of its new, expansive office in the heart of London. This move marks the launch of a cutting-edge collaborative hub designed to ignite creativity, foster synergy, and enhance teamwork across all departments.

“While flexibility is key, nothing beats the energy of in-person interactions,” said Colin Turner-Kerr, Managing Director of TestSet Europe. “Our new space will facilitate those spontaneous conversations and moments of serendipity that drive innovation and strengthen our team dynamic.”

“We are proud to witness the growth of the TestSet team in the UK. The opening of this office in London represents a significant next step on their journey. The thoughtfulness that went into creating an office where people want to be, where ideas can be exchanged, and collaboration among colleagues and clients is impressive,” said Hugh Davis, Managing Parter at ACKWEST, “I look forward to seeing the TestSet team continue to grow and attract the best talent in the industry.”

The new office will serve as a catalyst for increased collaboration and productivity, elevating the quality of results TestSet delivers to its clients while providing a space where creativity and teamwork can truly flourish. The team warmly encourages customers and friends to drop in, use the workspace, hold meetings, or connect with a TestSet member at any time.

ABOUT ACKWEST

The ACKWEST Group is redefining the future of data creation. Our portfolio of modern technology-driven consumer insights and marketing services companies help clients efficiently transform data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry pioneers, ACKWEST acquires, builds, and scales emerging businesses into the future-forward leaders of tomorrow.

More information at www.ackwest.com

ABOUT TESTSET

TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Harmonizing the expertise and care only humans can provide with the efficiencies of modern technology, TestSet delivers data that is consistently reliable and easily accessible. Businesses rely on TestSet data to make informed decisions, improve marketing effectiveness, and gain deeper customer insights. TestSet is an ACKWEST Group company with office locations worldwide.

More information at www.testset.co.uk

Press Contact:

Carol Malak
cmalak@ackwest.com
www.ackwest.com

TestSet Expands Leadership Team with New Executive Appointments

TestSet Expands Leadership Team with New Executive Appointments

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SAN DIEGO, CA – July 9, 2024— TestSet, a leader in creating proprietary first-party data for marketing research and insights agencies, is pleased to announce the appointment of Michael Sanfelippo as President, to continue the company’s global expansion. Joining Michael’s leadership team are two senior executives: Dave Kirschbaum, a seasoned expert in customer experience management, who will drive the creation and delivery of remarkable customer experiences, and accomplished sales executive, Shana DeMarinis, who will focus on building and nurturing a best-in-class customer engagement team.

Bringing nearly two decades of unparalleled experience in building and leading customer experience teams within the insights industry, Michael’s expertise and leadership are set to significantly advance TestSet’s mission of providing the most reliable and easily accessible first-party data for informed business decisions.

Dave Kirschbaum will be responsible for creating and ensuring that every customer interaction with TestSet is seamless, positive and exceeds expectations. His extensive background in customer relationships and his commitment to excellence will ensure that TestSet’s clients receive unparalleled service and the highest quality data.

Shana DeMarinis will be dedicated to building and leading a top-tier customer service team dedicated to supporting TestSet’s clients. Her proven track record in building client relationships along with her expertise in the Insights industry, will play a crucial role in strengthening TestSet’s reputation for reliability and customer satisfaction.

Co-Founder and Managing Partner of ACKWEST Group, Keith Price, commented, “We are thrilled to see Michael take on this significant role at TestSet and are confident that his leadership will strengthen their position in the market. As a new entrant gaining momentum with its modern technology and customer-centric approach, TestSet is on an impressive growth path. Michael’s appointment underscores our commitment to fostering elite talent to drive sustainable growth.”

Michael Sanfelippo added, “I am honored to lead TestSet alongside a team of the industry’s best talent. TestSet’s commitment to building proprietary first-party data assets will allow us to provide reliable and accurate data that our clients can trust. I am particularly excited to collaborate with Dave, Shana, and the rest of the team, whose passion for creating exceptional customer experiences will be instrumental in driving our success.”

ABOUT ACKWEST

The ACKWEST Group is redefining the future of data creation. Our portfolio of modern technology-driven consumer insights and marketing services companies help clients efficiently transform data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry pioneers, ACKWEST acquires, builds, and scales emerging businesses into the future-forward leaders of tomorrow.

More information at www.ackwest.com

Press Contact:

Carol Malak
cmalak@ackwest.com
www.ackwest.com