WEST PALM BEACH, FL – April 29, 2025 – ACKWEST Group, a leader in first-party data creation, is set to expand its TestSet consumer insights panel by incorporating opt-in panelists from the MySoapBox consumer panel, previously managed by Interviewing Services of America (ISA), which is being phased out in the next several months. This initiative broadens ACKWEST’s global first-party data ecosystem, enhancing the company’s ability to provide reliable access to diverse, high-quality audiences worldwide for actionable business intelligence.
MySoapBox has established a long-standing reputation for its high-quality data, robust user engagement, and exceptional response rates. “We have decided to exit the first-party panel business for strategic reasons and are excited to partner with ACKWEST to provide our engaged panelists with an opportunity to continue contributing to meaningful consumer research,” commented ISA Vice President, Dan Parcon.
By integrating MySoapBox’s consumer panel, ACKWEST can engage a broader, more diverse audience through multiple recruitment channels, enabling more precise targeting and a deeper understanding of consumer behavior across various demographics and geographies.
Michael Sanfelippo, Operating Partner at ACKWEST Group & TestSet President, commented, “This expands our reach and strengthens our ability to create and deliver high-quality first-party data to our customers. Combining MySoapBox’s engaged panelists with our AI-driven tech platform allows us to target and engage audiences more effectively. At the core of this is our commitment to treating each panel member with care and respect to ensure the reliability of our data solutions.”
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information is at www.ackwest.com.
Press Contact:
Carol Abdul Malak
cmalak@ackwest.com
www.ackwest.com
WEST PALM BEACH, FL – March 25, 2025 – ACKWEST Group, a leader in first-party data creation, today announced its acquisition of J. Reckner Associates, Inc., a recognized authority in healthcare, consumer and sensory first-party data for over thirty years. This acquisition combines Reckner with ACKWEST Group’s advanced technology and data-driven solutions, establishing a stronger foundation for delivering reliable, actionable data that plays a pivotal role in guiding critical healthcare and business decisions.
WEST PALM BEACH, FL – February 3, 2025 – ACKWEST Group, a leader in first-party data creation, is excited to announce the acquisition of Precision Sample, an established provider of high-quality quantitative market research and data collection services. This strategic initiative significantly enhances ACKWEST’s capabilities, integrating next-generation technology and expanding its portfolio of high-quality first-party data solutions.
London, UK – January 17, 2025 – TestSet, an ACKWEST brand, has announced the expansion of its European team, marking a significant milestone in strengthening its presence across the region.
“We are thrilled to have Will and Paul join our London team. Both are highly respected professionals in the industry, and together, they will play a key role in optimizing our customers’ journey throughout each project’s lifecycle while maintaining our commitment to excellence,” said Colin Turner-Kerr, Managing Director of TestSet Europe.
West Palm Beach – December 16, 2024 – ACKWEST Group is pleased to welcome Ron Covey as its newest Operating Partner. With over 33 years of experience in the insights and data industry, Ron has held senior leadership roles where he scaled operations, optimized strategies, and built high-performing teams. His expertise in driving operational excellence will be essential to supporting growth across ACKWEST’s brands.
San Diego, CA – October 10, 2024 – TestSet, an ACKWEST Group brand and leader in creating proprietary first-party data for marketing research and insights agencies, partnered up with market research agency, Alter Agents, to explore key trends into every day challenges faced by US consumers. The study, titled “From Pessimism to Purpose”, aims to equip brands with the insights needed to build strong, long-lasting relationships with their customers and understand their core needs and concerns.
London, UK – 17 September 2024 – TestSet, an ACKWEST Group brand and leader in creating proprietary first-party data for marketing research and insights agencies, has announced the opening of its new, expansive office in the heart of London. This move marks the launch of a cutting-edge collaborative hub designed to ignite creativity, foster synergy, and enhance teamwork across all departments.
SAN DIEGO, CA – July 9, 2024— TestSet, a leader in creating proprietary first-party data for marketing research and insights agencies, is pleased to announce the appointment of Michael Sanfelippo as President, to continue the brand’s global expansion. Joining Michael’s leadership team are two senior executives: Dave Kirschbaum, a seasoned expert in customer experience management, who will drive the creation and delivery of remarkable customer experiences, and accomplished sales executive, Shana DeMarinis, who will focus on building and nurturing a best-in-class customer engagement team.
Dave Kirschbaum will be responsible for creating and ensuring that every customer interaction with TestSet is seamless, positive and exceeds expectations. His extensive background in customer relationships and his commitment to excellence will ensure that TestSet’s clients receive unparalleled service and the highest quality data.
Shana DeMarinis will be dedicated to building and leading a top-tier customer service team dedicated to supporting TestSet’s clients. Her proven track record in building client relationships along with her expertise in the Insights industry, will play a crucial role in strengthening TestSet’s reputation for reliability and customer satisfaction.
West Palm Beach – April 16, 2024 – ACKWEST Group, a leading data creation holding company, today announced a strategic investment in the European launch of TestSet, a provider of uncorrupted, unbiased, and human-verified insights data. This move signifies a shared commitment to delivering the industry’s most reliable data to European businesses.